djo21ee的部落格

If you are a Small Business or Home business commercialism your products on an car boot sale place (or outline to do so), do you realise that you do not own a real business?

More specifically, Ebay, Trademe or doesn't matter what jumble sale site, are truly the ones that own your business organization. The blood of your company are your clientele and your jumble sale setting owns your consumer floor.

The hypothesis of merchandising via an online rummage sale is a virtuoso concept, and indubitably numerous itsy-bitsy and domicile businesses are devising tens of thousands, quite a few even hundreds of thousands in income because of the giant amount of collection that rummage sale sites draw.

Undeniably you would have not been able to right such a all set ready-made and untold flea market of dedicated buyers most in real time any separate way. Why not use an bridge site?... Any tingle business organisation organism would take this opportunity to make known their products to thousands of probable regulars.

But... on the separate hand your online car boot sale is victimisation you and zillions of others to do the tall career of property their company and for extricated... you're helping to height their end user bed... their equity and you don't get to own it.

It's a event do business you mightiness think, because you're fashioning an yield you never could have made otherwise and your auction piece of land solitary asks a tiny price tag... which now adds up to large indefinite amount of dollars per period of time.

A "small price"... until you agnize that you are not edifice a genuine concern of your own, one with true value (i.e. one that can be oversubscribed or previously owned to acquire a loan). However, you are building your online auctions assets... its shareholders are especially indebted.

A "small price"... until you cognise that if you don't own your user base, you can't own your own company. And you're stuck (you could'nt market your company if you considered necessary to)... because your online rummage sale owns your purchaser basis.

Which mechanism that the projected of your firm is solely dependent on them.

Your buyer catalogue and your company mercantilism tools sort up a deeply blue-chip "off-balance-sheet" asset, possibly your greatest single business high calibre - physical or intangible.

This is in all probability the furthermost unnoted investment good feature your business organisation possesses. How copious businesses that job through with online auctions have overlooked it?

Have you?

Well... what is the solution?

Should you discontinue victimisation online auctions or is in attendance a better way?